The Business of Art

Kay is a studio art major, looking to become a practicing artist professionally. For them, all of their schoolwork and program choices revolve around this dream, which is exactly why they chose to pursue an integrated concentration in business. 

“I find studying business incredibly helpful to my future planning,” they said. “So much of artistic professional practice is approaching yourself and your art as a business, so setting short-term and long-term goals and building a strong network is super important.” 

Not only is Kay learning skills that are valuable on a resumé, but they are applicable in a real-life setting. Through their concentration in business, they were able to work with multiple small arts businesses such as For Ewe in Oberlin (owned by Lisa Whitfield ’90) and Inky Hands Print Studio and Gallery in Plymouth, Massachusetts. 

“Working one-on one with these business owners, I was able to learn about the highs and lows of operating an arts business and the motivations of both owners,” Kay explained. “The arts world can seem so large and intimidating, but through building connections with others, you're able to plan steps for your own journey by learning from them.”

Kay chose Oberlin for a few reasons, including “its vibrant queer and trans community, strong and interdisciplinary arts program, and Oberlin's long history of critical and creative thinking and change making.” But ultimately, their favorite part of Oberlin has been exactly what they thought it would be: the people. 

“If it weren't for the friendships I have made, the incredible professors I've had the privilege of being taught by, and the huge queer and trans population of campus making feeling like myself so normal and okay,” they reflected. “I wouldn't be the person I am today.” 

This is part of what makes Oberlin so special—academics are certainly integral, but they are simply a piece of a larger experience. Kay is grateful for everyone they have gotten exposure to through Oberlin. 

“I think every artist I've met who has ‘made it’ is absolutely ecstatic to give me advice on parts of the professional art world post-graduation. I'm really grateful that the business integrative concentration has provided me these opportunities to learn from and build this network.” 

As Kay illustrates, when you study business at Oberlin, it can complement other academic interests. These skills have been the finishing touch on Kay’s time at Oberlin—what has allowed them to actualize their goals and learn what is necessary to succeed as an artist.

Wondering how business could enhance your degree? Learn more about why business at Oberlin is unique.