The Print and Publications team produces high-quality printed materials that support Oberlin’s mission and identity.
Oberlin’s publications team independently produces the award-winning Oberlin Alumni Magazine, the Conservatory Magazine, student recruitment and admissions materials with the Office of Admissions, the annual Arts at Oberlin booklet, and general marketing pieces.
Our team also partners with academic departments and administrative offices to offer copy editing, graphic design, print, and marketing support for development and fundraising pieces, conferences and symposia, academic newsletters, event posters, office brochures, invitations, signage, and more.
Visual Identity Guidelines
Oberlin’s visual identity guidelines should be applied to all print and electronic communications, particularly those intended for external audiences. Correct and consistent use of Oberlin’s logo, typography, and colors reinforces Oberlin’s identity and allows key stakeholders to instantly and positively recognize our message and mission.
Visual Identity: Logos
Oberlin College has one logo that should be used for all arts and sciences and conservatory communications. When reproducing the Oberlin logo, use the official, high-resolution files below. Note that the use of Oberlin’s logo is reserved for official college and conservatory communications only. For personal or other use of Oberlin’s logo, permission must be obtained. Please email your request to email@example.com .
Visual Style Guide
Oberlin Logo (Color, CMYK) (print use)
Oberlin Logo (Color, RGB) (digital use)
Oberlin Logo (Black, CMYK) (print use)
Oberlin Logo (Black, RGB) (digital use)
Oberlin PowerPoint Template
The logo’s height-to-width ratio should not be modified or distorted. Take care not to distort the logo when scaling and placing it into your document. Please use an appropriate amount of clear space around all sides of the logo (clear space should be equal to the width of the “N” in the logo). Additionally, the logo should not be broken apart, skewed, or distorted.
For vector (.eps or .ai) or reversed formats of the Oberlin College logo, please send email to firstname.lastname@example.org .
Do not create a separate logo for your department, office, unit, or initiative. If you need a type “lockup’’ for your department (horizontal and vertical formats available), please contact us. This style is suitable for brochures, signs, email banners, promotional swag, and more.
For Oberlin College Athletics logos, please refer to goyeo.com .
Oberlin Colors and Typefaces Explained
Oberlin’s official colors are Cardinal Red and Mikado Yellow. In print, Mikado Yellow is best used as an accent color, not as a text color.
C:12 M:100 Y:91 K:0
R:207 G:16 B:45
C:0 M:32 Y:94 K:0
R:255 G:184 B:0
Oberlin’s creative team will occasionally introduce secondary colors for specific uses, such as in student recruitment pieces and fundraising appeals.
Oberlin has two preferred typefaces: Trade Gothic and Minion Pro. Each is available in a variety of weights. Please contact us if you need to obtain these typefaces.
Refer to the Visual Style Guide for examples.
The Oberlin College seal is reserved for use by the president and the Board of Trustees for official college documents.
The Office of Communications has compiled and published an editorial style guide to promote consistency in Oberlin College publications and websites.
Employing one editorial style creates a consistent and professional voice and tone for Oberlin. It also assures our readers that the many materials they receive from us or view on the web are coming from the same institution.
Use the Oberlin College Guide to Editorial Style and Usage in conjunction with Merriam-Webster’s Collegiate Dictionary, the Chicago Manual of Style, and the Associated Press Stylebook and Libel Manual.
For standard office forms, such as letterhead, business cards, and envelopes, please contact Printing Services directly.
Requests for office brochures, invitations, event programs, newsletters, posters, and other like material, should be directed to the director of print and publications. Our creative team is happy to help you clarify your ideas and determine the best format for your project.
Please note that we prioritize projects intended for external audiences (alumni, prospective students, donors, parents, arts patrons) and high-visibility campus events (conferences, lecture series). If in doubt, contact us!
Copy editing and graphic design services are free. Most project costs are related to printing, mail preparation, and postage. In some cases, additional costs may be applied for photography, artwork, or external graphic design.
When seeking our services, follow these steps:
- Contact Kelly Viancourt, director of print and publications. We’ll discuss the basics of your project, such as your audience, the size and scope of your publication, any desired photography or artwork, your print budget, and your method of distribution.
- Next, send us a manuscript in Word via email or share via a Google doc. Include headlines, photo captions, and author/photo credits where appropriate. We will copy edit in accordance with *Oberlin College style. Send this information to Kelly Viancourt, email@example.com .
- If you plan to include photos in your publication, please locate clear, high-resolution image files. Generally, photos copied from a website won’t reproduce well in print. Photos should measure at least 300 DPI at the printed size. Please send us photo files via email or Google drive, and not embedded in a Word file. Send this information to Kelly Viancourt, firstname.lastname@example.org .
For other photo needs, we can direct you to Oberlin’s extensive online photo archive or connect you with a photographer. Please refer to the Photography section for details.
- Allow up to three weeks for your piece to be edited and designed. Occasionally we can accommodate projects with a tighter timeline.
- A first draft of the designed piece will be sent to you for review. We can accommodate two to three rounds of revisions.
- Once you sign off on the project, we will send the final, high-resolution files to Printing Services or our external print vendor. You should complete a work order with Printing Services.
*Copy editing and proofreading: Our editorial team will proofread your text for consistency, accuracy, and conformation to our Guide to Editorial Style and Usage. We may rewrite or reorganize to improve clarity and readability.