Cheri Eyink

Biography

Cheri Eyink is a visiting instructor of business, teaching Marketing for the Solo Entrepreneur. With more than 30 years of experience spanning consulting and commercial roles, Cheri brings a unique combination of skills to the classroom, grounded in real-world application and adult learning. This experience culminated in the successful launch of B2B Kinetics, a consultancy focused on using marketing knowledge to drive pricing and profitability. B2B Kinetics has served a broad range of public and private companies through workshops, training programs, and hands-on facilitation. Previously, Cheri held leadership roles in McKinsey & Company’s Marketing/Pricing Practice and A. Schulman, a global industrial manufacturer, where she was responsible for developing training content and leading executive and commercial education initiatives. A frequent presenter and published author, Cheri focuses on helping students translate marketing concepts into practical tools they can immediately apply to their life and studies.