Important Notice: Upcoming Changes to Mass Email Requirements

January 22, 2024 9:00 AM

Center for Information Technology

New Changes from Google

Starting in February 2024, Google will implement stricter requirements for sending bulk emails through third-party systems. These changes aim to enhance email security and deliverability.

If you use mass or bulk email systems (such as Constant Contact, MailChimp, Emma, or Engage), it’s crucial to ensure these systems comply with DMARC (Domain-based Message Authentication, Reporting, and Conformance) standards.

Note: This does not affect emails sent from Gmail, only those sent from bulk email systems will be affected.

Why It Matters

  • Beginning in February 2024, improperly configured systems may result in email delivery failures. Such issues could significantly affect the effectiveness and reach of your important communications.
  • Additionally, compliance with DMARC changes will significantly enhance email deliverability and prevent them from being marked as spam or getting rejected.

Next Steps and Action Required

  1. Identify Your Bulk Email Systems: Check if you use any mass or bulk email services.
  2. Get CIT Help: If you use such systems, please submit a special ticket. CIT is ready to assist you with the necessary configurations to meet the new requirements.


Submit a ticket by 11 a.m. on Friday, January 26, 2024, to ensure prompt support ahead of the deadline.

Your prompt action is crucial to prevent any disruption in email communications. We appreciate your cooperation in maintaining efficient and secure digital communication within our college community.

For other IT support, please feel free to contact the Help Desk.