Miles
Of Aisles: A Shoestore for the Adventurous Spirit
by Peter Dybdahl
Albert
V. Januzzi Footwear is incomparable to any other shoe store I have
been to before, which is not to say it is unequaled, but rather
inimitable.
Large white letters near the entrance of the store make the claim
that Januzzis is Ohios largest shoe store. Roland Januzzi,
Als son and the current director of operations, said, We
should probably take that down. Its a good selling point,
but weve reduced our inventory, and refocused on specialized
service.
Al
Januzzi knows specialized service. Customers who want the perfect
fit can make an appointment for a proper sizing: the Januzzi 13-point
foot check. Roland Januzzi said the usual push the toe to
the front of the shoe test that most of us do before buying
our shoes is not adequate. With the 13-point foot check, you can
ensure the arch fit, the weight-bearing fit, the walking fit and
that your foot volume has been accounted for. This,
Roland tells me in a line I imagine he has used before, is
not an exact science, but more of an art form.
After the 13-point foot check, the fit is guaranteed. Customers
can fit themselves, and receive a 15 percent discount. This does
not come with the guarantee, though.
If Al Januzzis were in a movie, it would have a warehouse-sized
showroom, where employees in lab coats whisk around endless rows
of shoes. The sales area is not quite so large, but it is dazzling
to walk down rows of identical shoes. The racks are not towering,
though formidable, with about 15,000 pairs of shoes in stock. On
the racks the shoes are ordered by width, not size.
Januzzis carries a lot of comfort shoes, as store clerk Woods
put it, comfort shoes being the soft-looking white or beige sneakers
that nurses and old people seem to like. The brand SAS is a titan
in geriatric footwear, Joel Woods II said, Basically old people
come in and say Where are the SASs? Because they
last for ten years and are made in America. They carry Nikes
and New Balances, work boots and dress shoes, too.
Albert V. Januzzi Footwear celebrates its 75th birthday this year.
The store originated from Rolands grandfather Enricos
shoe repair business that he ran out of his basement in the 1920s.
The store really blossomed under Rolands father Albert, often
called the Shoe Professor in the shoestore trade. Albert
is in his 70s, but still works around the store occasionally.
In talking with Roland, he mentioned several times how good the
service was in his store. Most people are not used to walking
into a store like this, he said. Its hard to hear someone
talk about service in the days of comment cards and middle-level
management but Roland Januzzi is pretty positive that good service
is what has made the family business, and what keeps the store competitive
in these days of Foot Lockers and budget shoe outlets. Though this
must be the most hackneyed of the success story maxims, by the end
of our chat, I at least liked the idea of his believing in the notion
of good service so strongly. Service is such an American virtue
that a 13-point foot check seems appropriate.
You can visit Al Januzzis online at www.Januzzi.com or by
taking Middle Ridge Road through Lorain to the Sheffield Shopping
Plaza.
|