The Oberlin Review
<< Front page News September 16, 2005

“C” is for “cookies,” not “call”
Oberlin’s “Cookies on Call” calls for a brand new name

Oberlin’s Cookies on Call will receive its calls no longer. That is, until it finds something new to call itself.

The Oberlin business that delivers an order of cookies just like an order of pizzas must seek a new name. This reality presented itself when the Oberlin Cookies on Call received a concerned letter from a Michigan cookie company with the same name.

“I think they found out because we both have websites with similar names,” said Denise Capers, founder of the Oberlin Cookies on Call.

It turned out that Franny Martin, of the Michigan Cookies on Call, reserved the name in 2002 and remains alert for any violations.

“The use of the name in Oberlin infringes on our trademark,” said Martin. “Our main concern is that no one uses our name of Cookies on Call. We’re very aware that our trademark had been infringed.”

The Oberlin company, in its third year of business, must now decide on a new name. As a way to turn the experience into a positive one, Capers and her family have decided to urge the Oberlin student community to submit suggestions for new names.

“This is going to be a good thing,” said Capers. “We’re running a cookie contest now and we encourage everyone to e-mail their ideas.”

It seems that the nine varieties of cookies will not be put on hold for much longer. The deadline for name submissions is Sept. 25. There will be a new name cookie party kickoff on Oct. 1 for the person who suggests the winning name. The winner will celebrate with a cookie party and T-shirts printed with the new name.

Some suggested names thus far have been Cookies on Demand, Mama D’s Cookies, Baked and Delicious and Chronic Cookies — the last named after the company’s most popular peanut butter double chocolate variety, called Chronic.

“I like the idea that the kids come up with the new names,” said Bill Capers, husband and cookie deliverer.

The Caperses established their current cookie name as a result of personal experience.

“One cold winter night,” said Denise Capers, “I needed cookie material that I didn’t have. I thought to myself, ‘I would pay someone to bring me cookies right now. Perhaps other people would pay, too.’ That’s how it got started.”

It has expanded tremendously since that time three years ago. Now, the cookie company receives about ten calls every night between the hours of 8:30 p.m. and 1 a.m..

Bill Capers delivers the hot cookies for free to any location in Oberlin. Denise Capers, the primary baker, bakes the cookies at night and thinks of new recipes.

“We’re expanding this year. We’re going to now bake brownies too,” she said.

With so many changes, Oberlin’s cookie company is excited for its future. Despite a new name, the cookies will remain on call for the benefit of all Oberlin residents.
 
 

   


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