Innovation and Impact: Past Projects

Spin It In

Project Description

SpinItIn is a hip tennis company designed to serve street cred to the sport of tennis with unique apparel and tennis gear. Targeted at the growing tennis youth population Spinitin offers comfortable clothes and funky designs to the modern tennis player and tennis fan. The perception of tennis as a country club sport is rapidly changing and the Spinitin brand exemplifies the shift from a privileged sport to a hip fun culture. Bringing an urban feel to the style of the sport coincides with this evolution.