Musician's Business Toolkit

How to navigate issues related to self-employment in music and the arts. Led by industry experts on taxes, fundraising, copyright law, and nonprofit startups.

April 6-27, 2022 (four weekly sessions)

Registration deadline: March 30, 2022

REGISTER HERE

 

Elaine Grogan Luttrull, Judy Keller, David Munkittrick, and Jean Davidson.
Musician's Business Toolkit is taught by Elaine Grogan Luttrull, Judy Keller, Jean Davidson, and David Munkittrick (clockwise from top left).

Age range: Lifelong learners

Course Description

This online course offers an easy-to-follow examination of numerous legal and financial topics essential to self-employed individuals and administrators in the music and nonprofit arts industries.

The course will emphasize synchronous interaction, with weekly meetings scheduled for 1.5 hours each. Each of the course's four sessions will be led by an authority in the week's featured topic.

Meeting Times

Wednesdays: April 6 through 27 (four weekly sessions)

8-9:30 p.m. ET

CEU/Hours of Engagement: .5 CEU/5+ Hours of Engagement*

Course Fee: $150

Sessions and Speakers

Week 1 (April 6): Tax Basics for Musicians
with Elaine Grogan Luttrull

Week 2 (April 13): Fundraising for Musicians: It’s Not About the Money
with Judy Keller ’81

Week 3 (April 20): Music & Copyright: Debunking Common Myths and Establishing the Nuts & Bolts
with David Munkittrick ’07

Week 4 (April 27): Nonprofit Startups
with Jean Davidson ’91

Instructor of Record: Joseph Lubben

*Oberlin Conservatory Global does not grant CEUs but does provide verification of course content, participant attendance and hours of engagement. Participants are responsible for conveying this information to their Local Professional Development Committee in a manner consistent with their local guidelines.

with Elaine Grogan Luttrull

WEDNESDAY, APRIL 6

If it’s true that the only certainties in life are death and taxes, this workshop will make navigating one of those things considerably easier. We’ll review U.S. federal income tax basics for musicians, including how the tax landscape changes based on the type of income a performer or instructor earns. We’ll also discuss common deductions claimed by musicians and review key recordkeeping tips to help with tax time (and beyond).

In this workshop, we will:

• Review the overall income tax landscape for federal and state filings.

• Identify ordinary and necessary deductions common to creative musical businesses.

• Identify records to retain for tax purposes and effective systems for tracking expenses and income.

• Answer questions raised by participants.

 

Elaine Grogan Luttrull, CPA-PFS, AFC® is the founder of Minerva Financial Arts, a company devoted to building financial literacy and empowerment in creative individuals and organizations. Her workshops and presentations have been featured nationally by groups that support the arts, including Sundance, Americans for the Arts, the Lark Play Development Center, Theatre Communications Group, the Pew Center for Arts & Heritage, the Joan Mitchell Foundation, Creative Capital, the National YoungArts Foundation, and a variety of state arts councils and commissions.

Luttrull teaches at the Columbus College of Art & Design, where she served as the department head for Business & Entrepreneurship from 2014-18, and she regularly provides guest lectures for colleges, universities, and conservatories that serve the arts, including the Juilliard School, New England Conservatory, the School of Visual Arts, and the Cleveland Institute of Art. Previously, she served as director of financial analysis for the Juilliard School and in the Transaction Advisory Services practice of Ernst & Young in New York.

Luttrull is the author of Arts & Numbers:A Financial Guide for Artists, Writers, Performers, and Other Members of the Creative Class (Agate B2, 2013), and she has contributed regularly to industry guides, including Professional Artist magazine and Business of Art from the Center for Cultural Innovation. She is based in Dublin, Ohio, where she serves on the boards of the Short North Alliance and Healing Broken Circles. Her previous board service includes Social Ventures, the Financial Therapy Association, and the Lark Play Development Center.

with Judy Keller '81

WEDNESDAY, APRIL 13

The past two years have revolutionized how nonprofit organizations raise money. There are new techniques, platforms, and procedures that make this a wonderful time for musicians and startup arts organizations. With more than $300 billion given to philanthropy each year and one-third of Americans giving to charity, there is funding available for nonprofit organizations devoted to the arts and for musicians just trying to get started. 

This course explores the state of funding for the arts and provides practical tips on how your organization can jump-start its fundraising. We will move beyond GoFundMe and birthday appeals, developing strategy to authentically tell your story and create long-lasting support. 

 

Judy Keller has more than 30 years of experience leading organizations in strategic planning, capacity-building, and fundraising for special projects, program, endowment, and capital campaigns. She is a specialist in capital campaigns for social service and arts and humanities organizations, and she has worked with more than 75 nonprofits in 10 states and raised more than $100 million by delivering best practices, innovative solutions, and hands-on expertise.

Prior to launching her own firm, Keller spent 10 years with a professional fundraising consulting firm in Kansas City, where she served as executive vice president. She worked extensively with the area’s foundations and civic leaders, including roles as executive director of the American Lung Association of Kansas, development director for KANU-FM public radio, assistant director of major gifts for the University of Miami, and executive director of High Plains Public Radio. Keller is a member of the board of directors of Nonprofit Connect, Kansas City, and was an active volunteer in Lawrence, Kansas, where she lived for 32 years. She was recognized in 2012 as an Outstanding Citizen of the Year by the Lawrence Public School District. In 1998 she received the national American Lung Association Award for Financial Development.

Keller earned an MBA from the University of Kansas and a BA from Oberlin College, where she majored in politics and environmental studies. She represents the second of three generations of Oberlin alumni in her family, and she is convinced that her father and daughter both got better grades, but that she had the best time.  

with David Munkittrick ’07

WEDNESDAY, APRIL 20

What do those licensing terms actually mean? What is infringement anyway, and can I just claim "fair use"? In this course, we’ll discuss the fundamentals of the music industry and copyright law, from fair use to public domain, streaming, licensing, litigation, and more.

 

David Munkittrick is senior counsel at the New York law firm Proskauer Rose. His practice focuses on complex and large-scale antitrust, copyright, and entertainment matters in all forms of dispute resolution and litigation, from complaint through appeal.

Munkittrick has been involved in some of the most significant antitrust matters in recent years, obtaining favorable results for Fortune 500 companies and other clients in bench and jury trials involving price discrimination and group boycott claims. His practice includes the full range of antitrust matters and disputes, from class actions to competitor suits and merger review. He advises antitrust clients in a range of industries, including entertainment, automotive, pharmaceutical, healthcare, agriculture, hospitality, financial services, and sports.

Munkittrick also advises music, publishing, medical device, sports, and technology clients in navigating complex copyright issues and compliance. He has represented some of the most recognized names in entertainment, including Sony Music Entertainment, Lady Gaga, U2, Madonna, Daft Punk, RCA Records, BMG Music Publishing, Live Nation, the National Academy of Recording Arts and Sciences, Universal Music Group, and Warner/Chappell.

Munkittrick earned a double degree from Oberlin College and Conservatory in history and piano performance in 2007.

with Jean Davidson ’91

WEDNESDAY, APRIL 27

Have you considered starting your own nonprofit organization, but you don’t know where to start? This class traces the path from turning your idea into a business. We will discuss the differences between nonprofit organizations and limited liability companies (LLCs) and provide a framework for getting started. Examples will focus on musicians and artists, but will be applicable to people working in other areas of public benefit such as social justice.

 

Jean Davidson was appointed president and CEO of the Los Angeles Master Chorale in 2015. Previously she served as founding chief executive of New York Live Arts, chief executive of the Bill T. Jones/Arnie Zane Dance Company, and founding managing director of the Silk Road Project. She has helped produce more than 200 new productions in music, theater, and dance.

From 2015-19, the Los Angeles Master Chorale’s budget grew by more than 50 percent, driven by increased contributed revenue and earned revenue generated through new international touring. In 2016, Davidson instigated a successful rebranding and repositioning of the organization to uphold its core values while also encouraging artistic daring and audience engagement.

In 2011, as chief executive of the Bill T. Jones/Arnie Zane Dance Company, she led merger discussions with Dance Theater Workshop—including a multimillion-dollar campaign—to form New York Live Arts, a 20,000-square-foot center for interdisciplinary performance located in New York’s Chelsea District. The merger was a case study at New York University’s Steinhardt School in 2011 and at Yale University’s School of Management in 2013. Davidson served as the founding CEO of New York Live Arts until 2015.

In 2001, Davidson was appointed founding managing director of the Silk Road Project, with which she was involved in producing the expansive Smithsonian Folklife Festival Connecting Culture, Creating Trust and in planning the Silk Road Ensemble's participation in the World Expo in Nagoya, Japan. She also helped produce commercial recordings and documentary films with Sony Classical, Smithsonian Folkways, NHK, ARTE, and Kartemquin Films, and she has planned numerous tours, commissions, and collaborations.

A former professional lighting designer, Davidson has toured internationally with Yo-Yo Ma and other musical and dance artists. A graduate of Oberlin College, she studied theater and began her career with the American Dance Festival, Cleveland Play House, and American Conservatory Theater. She served as a lecturer at Oberlin College for five years and currently is a guest lecturer on critical thinking at University of California, Irvine’s Paul Merage School of Business. She has guest-taught at New York University’s Steinhardt School and Tisch School of the Arts, and the Università di Bologna arts management graduate program.