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Week
Nine: Financial Resources, Public Relations, and Fundraising
Week
Nine Schedule
Week Nine Readings
Financial Resources and Public Relations (1 hr.)
Ray English
- Critical importance of financial resources for the effectiveness
of any library and the political relationships that are factors
in establishing and developing those financial resources
- Relationship between the library and its parent organization
(board of trustees, institutional administration or other corporate
body) and some of the ways in which that relationship affects
the library's financial base.
- Importance of public relations in a general sense, but with
a special emphasis on its importance for financial resources.
Fundraising (1 hr.)
Ray English
- Grant work
- Individual fundraising
- Friends of libraries organizations and their importance for
both public relations and fundraising
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