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Malcolm
Dean Taylor was born in Delaware, Ohio, on May 2, 1894, to Orville
Edmund Taylor and Eva Amelia (Strong) Taylor. Other siblings included
sisters: Mildred Taylor McGowan and Amy Taylor Hannum Guthrie.
After nearly finishing high school in Delaware, Ohio, Taylor's
family moved to Gustavus, Ohio, where he complete his secondary
education. In order to raise money for his college tuition, Taylor
spent three years teaching junior high school in Kinsman, Ohio.
In 1916, Taylor matriculated to Oberlin College at 22 years old.
In 1917, Malcolm Taylor enlisted into the Army Medical Department.
Upon being called into active service on March 14, 1918, he left
Oberlin College and reported to the Base Hospital Unit #25 training
at Camp Sherman, Chillicothe, Ohio. His service took him to Allery,
Saome et Lois, France for seven months and then in February 1919
to Berlin, Germany, with an American Red Cross Commission. Discharged
from service in July 1919, he returned to Oberlin to finish his
A.B. degree in English and graduated in 1921. At Oberlin, Taylor
was active
in the Republican Party, organizing the Harding-for-President Campaign
in 1920.
From Oberlin College, Taylor attended Harvard University Business
School, receiving his M.B.A. in 1923. As a graduate student at
Harvard, Taylor was a member of the Editorial Board of the Harvard
Business
Review. He also completed the 1921 summer term at Ohio State University
studying commerce and education and the 1928 and 1929 summer terms
at University of Chicago studying education. During the summer
of 1922, Taylor worked as a researcher in the Scruggs-Vandervoort-Barney
Department Store in St. Louis, Missouri. After receiving his M.B.A.,
Taylor spent one year as a researcher at the Harvard University
Bureau
of Business Research.
In 1924, Taylor was employed as an Assistant Professor of Sales
Relations in the School of Commerce of the University of North
Carolina, Chapel
Hill (UNC). He was promoted to Associate Professor in 1925, and
named a full Professor in 1929. During his twenty-two year tenure
at UNC,
Taylor took some extended leaves and held a number of outside positions
in the private sector. Included is service as a Special Market
Investigator for the Fayette R. Plumb Co. of Philadelphia during
the Summer of
1925.
Over the next twenty-five years, Taylor also held a number of
positions with the federal government (consulting, research, and
teaching):
Economist with the Federal Trade Commission, 1931-1932; the Office
of Price Administration, 1943-1944; Visiting Professor of Business
Research, 1944-1945; Professor of Marketing at Biarritz American
University, France, and at American University of Berlin, 1946-1949.
These were schools for soldiers stationed in Europe. Taylor's Association
with the Office of Military Government in Berlin continued beyond
1949, when he was made Assistant Economic Commissioner with E.C.A.
[?] and U.S. State Department in Athens, Greece, a position he
held until 1951. His last government position was with the Office
of Price
Stabilization (1952-1953).
Taylor returned to academic teaching during the fall of 1954,
and over the next fifteen years he taught at a number of different
institutions. Included is time as Visiting Professor of Marketing
at the Rensselaer
Polytechnic Institute, Troy, NY, 1954-1959; Professor of Marketing
at California Western University, San Diego, 1960-1964. Although
Taylor left California Western in 1964, he stayed part-time at
the University of California, San Diego (UCSD) until 1969, when
he retired
from teaching. Taylor did "extension teaching" at UCSD
until the mid 1970s.
During his professional career, Taylor held a number of offices.
He was the Secretary/Treasurer of the Scholastic Honorary Fraternity
at the University of North Carolina, Chapel Hill; the Director
of the American Marketing Association; the Vice-President of National
Association of Marketing Teachers; an Elected member of National
Distribution Council; and a Member of Southern Economic Association,
Beta Gamma Sigma, and Delta Sigma Pi.
Taylor was also a member of the Editorial Boards of the Journal
of Marketing, the National Marketing Review, the National
Roster of
the American Marketing Association of 1942 and 1943, and the
i. He was also a frequent contributor to these periodicals, amassing
dozens of publications. Taylor authored a Federal Trade
Commission study of Chain Store Private Brands in 1932 and co-authored
both an Economic Survey of Wilmington, North Carolina, (Chapel
Hill: University of North Carolina Press, 1927) and National
Advertising in Newspapers, (Cambridge: Harvard University Press, 1945).
Taylor's niece, Mary A. Hannum, graduated from the Oberlin Conservatory
in 1950 with a Mus.B.
In the years before his death, the unmarried Taylor returned
to Ohio to live with his sister, Mildred, in Girard, Ohio. In 1979,
both
he and his sister moved to the Park Vista retirement home in Youngstown,
Ohio, where Taylor remained until he died, July 6, 1980. His two
sisters, Mildred and Amy, survived him.
A photograph and biographical information about Malcolm
D. Taylor are included in the digital collection “Oberlin
College and Military Service in World War I,” presented by the Oberlin
College Archives.
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